Project Waterfall Project Waterfall is the charitable component of UK Coffee Week™. It aims to raise more than £1 million to deliver safe drinking water and sanitation projects for up to 100,000 people, specifically in Africa. Clean water is something we take for granted in the UK, but in many developing countries access to safe water is extremely limited, causing severe hardship for millions of people in coffee-producing countries.  Here is how it works:  Customers at participating coffee shop venues will be invited to add 5p to the price of their coffee, or purchase an item with a percentage going to Project Waterfall during UK Coffee Week Donations will be collected at till points as a non-vatable item or via collection boxes Workplaces will be invited to participate in Coffee@Work by encouraging employees to make a minimum £1 donation for hot beverages made at work during UK Coffee Week 100% of all consumer donations will go directly to Project Waterfall The Big Challenge sponsored walk will raise funds to support Project Waterfall Project Waterfall, in partnership with our service delivery provider WaterAid, is currently delivering a project in Tanzania. This project will bring clean drinking water to approximately 7,000 people in the Chini Ward of the Mbulu District by providing 12 water points at a total cost of £300,000 Any additional funds raised will support similar projects in nearby areas or alternatively could be allocated to other grass-roots projects, as determined by Allegra Foundation trustees All administrative costs for UK Coffee Week will be covered by funds generously provided by industry participants and sponsors