Source of Funds Allegra Foundation raises funds via three main methods: Corporate funds from companies involved in the provision of coffee and tea products to UK consumers (e.g. coffee chains and roasters, equipment suppliers and retailers) Contributions from UK consumers at the point of purchase in major coffee shop and foodservice venues during UK Coffee Week (see Project Waterfall) Donations from UK consumers via in-store and online campaigns, and at several public events The Allegra Group supports the programme by providing human and administrative resources, as well as a contribution from its profits.